Dream Focused – Business Minded

December 2014

New Trainers for 2015!

As part of our ongoing efforts to provide top-quality training to our business community, in 2015 we will have several new trainers coming on board with the Larimer SBDC. Here’s who we have joining our team:

Don Overcash

Don’s extensive knowledge of sales and training techniques will be put to use in several sales classes throughout 2015, the first of which is No Guts, No Gain! coming up on February 12th. Make sure to sign up and learn how you can take the sales team for your business to the next level!

Linda’s experience in banking and accounting will be put to use in our upcoming Basics of Bookkeeping class. Her passion to help small businesses with their accounting and office organization needs is a perfect fit for this class that will help you get organized and gain a firmer grasp on your small business bookkeeping needs.
If you’re looking to add video marketing to your company’s marketing plan, Logan will be leading a must-attend class for you! As owner of V3 Media Marketing, he has learned what it takes to be successful with video marketing. Attend Video Marketing for Business on February 24th and walk away with your first short video for your business, along with the knowledge of how to create and edit effective business videos.
In summer 2015, keep your eyes open for our annual Summer Series that will feature special, one-time trainings from other unique, engaging speakers from throughout the community. Sign up for our newsletter to stay in-the-know on our upcoming classes and special events, as well as helpful reminders for business owners.
Here’s to a successful 2015!

August Ink


Andrea Daniel in the August Ink Studio
SBDC Success Story Client
 “I love the problem solving that comes with owning a business!”

Taking the leap into entrepreneurialism happens for many reasons and takes you down many roads, as Andrea Daniel has learned. After leaving a full-time job, Andrea decided to begin selling pillow covers on the handmade goods site Etsy, while searching for a job in an unstable economy. Despite a bachelor’s degree in math and a master’s in public administration, she had trouble finding employment. At the same time, what began as a creative outlet to fill the gap turned in to a business that she could do for a living. Her first business saw early success, but it wasn’t established correctly, which led her to the Larimer Small Business Development Center (SBDC) for direction. 
In February of 2014, she hit the reset button and took another running start at business ownership by registering August Ink, selling custom screen printed t-shirts online. Her reasoning for the product shift was, “Pillow covers are fun, but everyone loves t-shirts.” The SBDC was helpful for her to have accountability and a consultant to bounce ideas off of. “The SBDC helps put my business into a framework. I understand why I should make the decisions I do for my business, and working with my consultant helps me set goals.”

To start over as a business owner is difficult, but Andrea sees that as part of the challenge of business ownership that she enjoys. Day-to-day tests like having enough time and doing it all on your own are always there, but “I love the problem solving that comes with owning a business,” she says. Knowing other business owners has been a huge asset as well, not only for partnerships and collaborations, but because starting a business can be lonely.

Since opening August Ink, she has expanded beyond t-shirts to begin offering tote bags, printed artwork and drink koozies, one of which was featured on BuzzFeed that gave her a great confidence boost. Her products feature inspirational messages and are her creative outlet that communicates her optimistic view on life. “I struggle… It’s a good struggle and it’s so worth it. At the end of the day, you’re putting yourself out there.” When you look through her store, you can see little bits of her personality, from a love of the Fort Collins community, to quotes from the show “Parks and Rec” and author J.R.R. Tolkien.
For now, her business is based out of her home studio, where she handles everything from design to printing to shipping, but Andrea is excited for what the future will bring for her business. She is especially excited about the possibility of opening a retail store front to contribute to the vibrant Fort Collins business community, as well as hiring her first employees. “It’s an exciting time for women and entrepreneurs. You’ve got to make your own way, and when you do, you can do awesome things!”
Story written by: Kat Rico
Photo credits: Andrea Daniel and Becky Young Photography
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