
3 Steps to Make Your Homepage a Success
What’s the most important thing your website must do?
Communicate the problem you solve.
To compete, your site must…
→ Stand out in a sea of noise
→ Capture a visitor’s attention
→ Keep them engaged
You must quickly convey why someone should choose you.
1. Proof of your expertise
2. Why you’re uniquely qualified to fix their problem
3. How you will transform their business
Think about potential customers visiting your website for the first time.
Can they quickly tell what problem you solve? Are they led toward a solution? And if yes, is it easy for them to take the next step?
Your website is at the mercy of a high level of hasty decisions instantly determining how a viewer sees your site.
In the blink of an eye, website visitors will form an opinion about your website and whether they’ll stay or leave. It needs to stand out, capture your ideal customer’s attention, and keep them engaged.
The best place to start?
The top of your homepage.
In this 2-hour workshop, we’ll go through a 3-step process to help you create an engaging homepage message that stands out, attracts the right people, and powers your marketing.

Craig McBreen
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