3 Steps to Make Your Homepage a Success

What’s the most important thing your website must do?

Communicate the problem you solve.

To compete, your site must…

→ Stand out in a sea of noise
→ Capture a visitor’s attention
→ Keep them engaged

You must quickly convey why someone should choose you.
1. Proof of your expertise
2. Why you’re uniquely qualified to fix their problem
3. How you will transform their business

Think about potential customers visiting your website for the first time.

Can they quickly tell what problem you solve? Are they led toward a solution? And if yes, is it easy for them to take the next step?

Your website is at the mercy of a high level of hasty decisions instantly determining how a viewer sees your site.

In the blink of an eye, website visitors will form an opinion about your website and whether they’ll stay or leave. It needs to stand out, capture your ideal customer’s attention, and keep them engaged.

The best place to start?

The top of your homepage.

In this 2-hour workshop, we’ll go through a 3-step process to help you create an engaging homepage message that stands out, attracts the right people, and powers your marketing.

Craig McBreen

McBreen Marketing
Craig McBreen is the owner of McBreen Marketing, an integrated marketing firm that specializes in helping small businesses develop distinct, cohesive, and systematized marketing that brings results. His mission is to help start-ups and small business owners craft an online presence that builds authority, increases brand awareness, and is built for long-term success. And he has over 20 years of experience leading teams of creative professionals. Craig is also a certified Duct Tape Marketing Consultant.

Thank you to our Sponsors!

The registration form asks pertinent information on your business and will take 2-3 minutes to complete. Since we are a federally funded program and offer this conference at a reduced rate, we ask these business and demographic questions so we can continue to offer you this conference at a subsidized cost. If you have any issues with registering or receiving a confirmation code, please email info@larimersbdc.org or call 970-204-8600.

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