We help entrepreneurs and businesses start, grow and prosper through street-smart business education and assistance

 
 

 

by Sari Kimbell

Ecommerce is one of the areas I get asked a lot about when I work with food businesses. It is tempting to think that if you just build it they will come and then a month or two later they are wondering why product isn’t flying of the digital shelf.

I knew I wanted to dive into this topic more and go over the high-level ideas around setting up an ecommerce store and choosing the best platforms for your type of product.  Since this presentation was part of Artup Week, my goal was to keep the presentation broad enough for artisans of all kinds making a physical product they wanted to sell online.  I was so fortunate to connect with Ben McConnell of Blue Parable who specializes in helping clients set up and see success in the world of ecommerce.  We got to work last December to map out the ideas and I quickly realized that I needed to take my own advice that I give to my clients and turn it over to an expert.  I know a lot about ecommerce, at least enough to be dangerous, but Ben is THE expert.

With only 45 minutes, we broke it down to four big ideas we wanted everyone to come away with

  1. Myths of Ecommerce
  2. Opportunity is Big
  3. 4 Platforms to Know
  4. Your Business is Unique

My favorite part of the presentation is around the myths of ecommerce. I see clients fall into both of these a lot.

  1. An ECommerce business is cheaper to operate than a brick and mortar business
  2. An solopreneur can make millions of dollars selling online

The reality is that no one can really operate as a true solopreneur, doing everything well, at least not for very long. I thought this slide illustrated all of the things an ecommerce entrepreneur needs to do. This just reinforced the theme that came up for me throughout Startup Week is that you can’t, and shouldn’t, go it alone.  Get expert help and focus your resources on doing what you are really good at.

The other takeaway is just how big the opportunity is.  But you have to find your customers by being on the right platforms and investing in your business with some marketing initiatives.

We did record the presentation, but it isn’t “mic’ed” so it is a little hard to hear. You can also get the handout we gave out here or get the whole presentation here.

Following the presentation we had a panel discussion with Ben, Charity of TechKnow and also an ecommerce business owner and Lukas Matthews of Twin Scroll Marketing, an Amazon optimization service.

I am also including some links to articles I have read recently about selling on Amazon that may be of interest to you:

Pie Shell Blog here about selling on Amazon

Amazon pushes for more exclusive products here

Now Open: NoCo Business Survey 3.o

Now Open: NoCo Business Survey 3.o Northern Colorado economic development focused organizations have been collaborating to understand business challenges since the Stay At Home Order was issued last March. Our previous surveys have helped inform elected officials, design assistance programs at the regional and municipal scale, apply for grant funding to support businesses and workers, and has helped us focus our efforts where we can make a difference to support our businesses. Please share 10 minutes of

Read More »

3 Ways You Can Help YOUR Small Business

3 Ways You Help YOUR Small Business Sign up for FREE support and consulting at the Larimer SBDC. Financials, Marketing, E-Commerce and more. Times are tough, let us help you with your resiliency. Sign up for our Workshops! Our workshops cover multiple areas from QuickBooks, Making Your Business Official, Marketing, Social Media and so much more! Not seeing what you need? Contact us at info@larimersbdc.org and we’ll connect you to the right resource.

Read More »

New Colorado HR Compliance Laws for 2021

New Colorado HR Compliance Laws for 2021     Written by simplyHR  There will be a lot of ‘new’ happening when the ball drops at the stroke of midnight, ringing in 2021. New year. New administration. New regulations. New to-do lists. New resolutions. Some of these ‘news’ we know for sure, and some are still in the works. What isn’t new, is simplyHR wanting to make sure you are always in-the-know of the ‘new’! Here

Read More »

Are You Eligible for The Employee Retention Tax Credit?

Are You Eligible for The Employee Retention Tax Credit?     Written by Paul Mueller The Employee Retention Tax Credit (ERTC) was enacted by The CARES Act in March 2020. Under the original rules, the ERTC was not available to PPP Loan borrowers. As a result, it didn’t attract a lot of attention until recently. As part of the Covid Relief Bill signed into law on December 27, 2020, Congress made two big changes to

Read More »