Prices of products and services are 100 percent under the business owners’ control, and yet most businesses do not charge enough, contributing to cash-flow pinch and lost financial opportunity. This workshop will help you:
- Understand how to strategically think about your pricing;
- Think about the prerequisites that need to be in place to boost the impact of your pricing;
- Learn about the red flags indicating probable pricing issues;
- Get valuable insights into setting market-sensitive prices that maximize your bottom line!
This class will be informative for the entrepreneur considering starting business, or an owner of an existing business.
Mike earned a business degree from Pursue University, and worked in a variety of executive sales, marketing, and business-unit management positions. He purchased Mountain Woods Furniture (MWF), a leading national manufacturer of rustic hand-crafted furniture, and operated that business until its’ sale in December 2011. MWF’s products were sold through Cabelas, national furniture e-tailers, furniture stores, and to resorts and lodges. He provided over 6,000 paychecks to American manufacturing workers during his ownership of MWF.