Andrea Daniel in the August Ink Studio
SBDC Success Story Client
“I love the problem solving that comes with owning a business!”
Taking the leap into entrepreneurialism happens for many reasons and takes you down many roads, as Andrea Daniel has learned. After leaving a full-time job, Andrea decided to begin selling pillow covers on the handmade goods site Etsy, while searching for a job in an unstable economy. Despite a bachelor’s degree in math and a master’s in public administration, she had trouble finding employment. At the same time, what began as a creative outlet to fill the gap turned in to a business that she could do for a living. Her first business saw early success, but it wasn’t established correctly, which led her to the Larimer Small Business Development Center (SBDC) for direction.

To start over as a business owner is difficult, but Andrea sees that as part of the challenge of business ownership that she enjoys. Day-to-day tests like having enough time and doing it all on your own are always there, but “I love the problem solving that comes with owning a business,” she says. Knowing other business owners has been a huge asset as well, not only for partnerships and collaborations, but because starting a business can be lonely.
Since opening August Ink, she has expanded beyond t-shirts to begin offering tote bags, printed artwork and drink koozies, one of which was featured on BuzzFeed that gave her a great confidence boost. Her products feature inspirational messages and are her creative outlet that communicates her optimistic view on life. “I struggle… It’s a good struggle and it’s so worth it. At the end of the day, you’re putting yourself out there.” When you look through her store, you can see little bits of her personality, from a love of the Fort Collins community, to quotes from the show “Parks and Rec” and author J.R.R. Tolkien.

Story written by: Kat Rico
Photo credits: Andrea Daniel and Becky Young Photography