The Fort Collins Area Chamber of Commerce, the Larimer Small Business Development Center and the Loveland Business Development Center partnered to offer a Marketing Series for Business: Marketing Plan RECOVERY. This six-part virtual series provides business with the opportunity to rethink their marketing plan in the face of a crisis and to pivot to effective tools that can help them in recovery.
Series Kick Off
This video gives you a brief introduction to the instructors and what their presentations will cover.
Marketing Mix
Presented by Franklin Taggart & Craig McBreen – Take a close look at your marketing mix in light of changes your business has likely experienced due to COVID. Are you still using the right tools to reach your customers?
- https://bit.ly/MarketingMix2020
- https://bit.ly/MarketingMixWorkbook
- https://bit.ly/MarketingMixResources
- https://mcbreenmarketing.com/subscribe/
Digital Basics
Presented by Greg Moore – Selecting and setting up the right digital tools is key to being found online, which is how customers will increasingly find your business. Learn how to claim and edit your Google My Business listing!
Website Design
Presented by Tracey Devlin – Websites should be ever-evolving marketing tools. Take a close look at design and user interface, as well as additions like e-commerce and online ordering.
Social Media
Presented by: Amy Alcorn – During the crisis, people increasingly turned to social media to keep up with their favorite businesses. Learn how to make the most of the platforms you’re on!
E-mail Marketing
Presented by Kat Rico – Along with the other digital tools, e-mail marketing remains one of the best ways to communicate with your customers. Let’s talk important analytics, subject lines, and more!
