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Success Stories

Rodeo News

Siri Steven has a passion for life, a desire to educate, and a work ethic and determination that have made Rodeo News the successful, nationally recognized magazine it is today. “This is the culmination of all of the things I have learned in 40 years.” Good friends, life circumstances, and hard work brought Rodeo News into her life, and she has devoted herself to its success completely.

After getting her start working on the publication Fence Post, Siri moved onto Roping Newsletter in 2001. She bought the magazine that would become Rodeo News in 2002. “I had a vision of what I wanted but no idea how to get it. I lacked the business sense.” Siri turned to the SBDC for help. “I got into this from the journalism side and went to the publishing side. I needed help with the financial and business sides.” Larimer SBDC consultants helped Siri get her business plan in place, register with the State, and get the name trademarked. With the support of the SBDC, she has brought Rodeo News from a monthly publication to a national, color, glossy magazine in 10 years. “When I first started, I had a cot in my office. You have to be ready to breathe it. Be ready for the buck to start and stop with you.”

Siri has had a successful relationship with the SBDC and continues to use the support offered by staff and consultants. “There was a period of time when I was about to go under. Jim at SBDC helped me through it.” Rodeo News fills a niche; it is human interest stories cover to cover. However, the print industry is fading, and reinventing ways to encourage people with alternatives to print is challenging. The SBDC’s Leading Edge – NxLeveL class has provided Siri with the support and structure to get her ideas down on paper and re-write her business plan. With support from the SBDC in research and marketing, she is ready to take Rodeo News to the next level.

The Magic Bus Tours

Fort Collins has an amazing amount of things to see and do. No business, however, had offered a service as fun and forward thinking as Magic Bus Tours to create a unique and educational experience around the local activities. “When I first started visiting Fort Collins, I loved learning about the local history, lifestyles and culture, but I couldn’t find another bus-tour service in town,” said Michael Murphy, founder and visionary behind Magic Bus Tours.

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Cups Community Coffee

We are a local, family-owned coffee shop in west Fort Collins. Our cafe has been serving the community for over twenty years, and our family took over ownership in 2019, just 8 months before COVID. As all businesses can attest, it was a trying time! Fortunately, we were able to make the most of it by fundraising and then serving coffee and baked goods to essential workers throughout the town. We served over 1,100 in

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Spidertrax Off-Road

Thom Kingston helped start Loveland-based Spidertrax Off-Road not in a garage like some startups but in a fully equipped shop at the New Jersey Institute of Technology. In 1999, Kingston and his former partner and co-founder, Eddie Casanueva, initially snuck into the school after-hours to develop and manufacture parts for the off-road industry until they got official approval and could work during the daytime. “We were manufacturing all of our parts, using the tools of

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UNIcycle Business Consulting

Owning a small business means you have to draw on the resources around you to get moving—and Tami Parker of Loveland wants to make sure new business owners take off with key HR knowledge. “My clients feel secure and safe knowing they don’t have to know everything about HR and they can call on my years of experience,” Parker said. “That’s one of the hidden worries and mental loads of a small business, (trying to)

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Rocky Mountain Westy

You don’t often see a growing business based on a product that hasn’t been made in almost 20 years, but twin brothers Mike and Greg LaBate built this at Rocky Mountain Westy (RMW). RMW designs, manufacturers, and sells camping and lifestyle parts to Volkswagen Vanagon “Westy” van enthusiasts and service centers worldwide. These products help the van owner upgrade or convert the Westy van, often to performance levels above the original factory model, such as

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Babette’s Feast Catering & Bakery

What’s a CPA working as a health-care administrator to do for a second career? Follow his passion. What’s a nurse practitioner to do in her off hours? Dream up cake creations. Rudy Burns’s passion is to feed people, and his wife, Angi, has a creative side. While living in Arkansas, Rudy attended the Arkansas Culinary School in Little Rock. They consulted with a Small Business Development Center, where they were counseled to stay away from

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