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Success Stories

Rodeo News

Siri Steven has a passion for life, a desire to educate, and a work ethic and determination that have made Rodeo News the successful, nationally recognized magazine it is today. “This is the culmination of all of the things I have learned in 40 years.” Good friends, life circumstances, and hard work brought Rodeo News into her life, and she has devoted herself to its success completely.

After getting her start working on the publication Fence Post, Siri moved onto Roping Newsletter in 2001. She bought the magazine that would become Rodeo News in 2002. “I had a vision of what I wanted but no idea how to get it. I lacked the business sense.” Siri turned to the SBDC for help. “I got into this from the journalism side and went to the publishing side. I needed help with the financial and business sides.” Larimer SBDC consultants helped Siri get her business plan in place, register with the State, and get the name trademarked. With the support of the SBDC, she has brought Rodeo News from a monthly publication to a national, color, glossy magazine in 10 years. “When I first started, I had a cot in my office. You have to be ready to breathe it. Be ready for the buck to start and stop with you.”

Siri has had a successful relationship with the SBDC and continues to use the support offered by staff and consultants. “There was a period of time when I was about to go under. Jim at SBDC helped me through it.” Rodeo News fills a niche; it is human interest stories cover to cover. However, the print industry is fading, and reinventing ways to encourage people with alternatives to print is challenging. The SBDC’s Leading Edge – NxLeveL class has provided Siri with the support and structure to get her ideas down on paper and re-write her business plan. With support from the SBDC in research and marketing, she is ready to take Rodeo News to the next level.

Cydney Springer Fine Art

Artist Brushes Up on Business, Social Media Skills After 25 years in northern Colorado as a graphic artist, copywriter, and greeting card designer, Cydney Springer put down the computer mouse and took up an artist’s paintbrush. With two years of study under other artists and a lifetime of interest in painting, she set out to capture the beauty and awe of Colorado landscapes. She works with oil paint in an Estes Park studio with windows

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Avid Product Development

Consulting businesses are often lonely endeavors, constrained by the experience, capacity, and moxie of the owner. When opportunity knocks – in the guise of new technologies, more customers, or economic expansion – many consultants choke, not willing to do what’s necessary to grow. When Doug Collins, owner of Loveland’s Avid Product Development reached that point, it was the opportunities new 3D Printing technology offered that crystalized the dilemma. “I had a good clientele, a good

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Ragamuffin Organizing & Cleaning

Not all entrepreneurs start with goals of grandiose riches; in the case of Kami Bowker, owner of Ragamuffin Organizing & Cleaning, she just wanted to be able to make her $300 per month car payment. Just three years later, her cleaning business has grown so rapidly, she has chosen to invest the unexpected growth in her vision of a Christian women’s respite ministry. Originally from Burlington, Colorado, Kami moved to Fort Collins for beauty school

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Daniël-James van den Berg and DJM Design

Daniël-James van den Berg and DJM Design have both come a long way over the years. Literally and figuratively. Born in South Africa, Daniël-James is a self-described Ginger, family man, Web Agency owner and newly naturalized U.S. Citizen with a double first name who enjoys doing freestyle breakdancing in his spare time.   We barely finished the tour of his Greeley office space when his wife, Joy, and their 16-month-old daughter, Zona, stopped by. “Joy keeps

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Trailcraft Cycles

When their son Elijah was three, Ginger and Brett Rosenbauer put him on a bike and he took off like a rocket. Elijah just turned seven when he got his first “real” bike, and it turned out to be heavy, and needing modification. So, it was in the hot tub of their west Fort Collins home that Ginger, a stay at home mom and Brett, an executive at the Fort Collins bike manufacturer Niner, decided

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Beau & Belle Littles

The true measure of a successful product is: Does it solve a customer problem? As new, active parents, Paul and Rachelle Baron faced a common problem when trying to take their little one swimming. They wanted a high quality, reusable swim diaper that handled solid waste well, but there was nothing on the market that met their standards. “The problems we saw were that disposables were not good quality, didn’t contain solid waste well, and

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