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Success Stories

The Magic Bus Tours

Fort Collins has an amazing amount of things to see and do. No business, however, had offered a service as fun and forward thinking as Magic Bus Tours to create a unique and educational experience around the local activities.

“When I first started visiting Fort Collins, I loved learning about the local history, lifestyles and culture, but I couldn’t find another bus-tour service in town,” said Michael Murphy, founder and visionary behind Magic Bus Tours. “After moving to Fort Collins in 2011, my goal was to create a multimedia tour company to bring the tour to life while educating people about Fort Collins.”

His vision became a tour company with a 21-seat tour bus painted with whimsical artwork that exemplifies the culture, history, landmarks and environment of Fort Collins. Each tour features multimedia with audio, photos and video to bring a multidimensional perspective to the journey. Currently Magic Bus Tours offers a Fort Collins History Tour with a craft brew tour being added in May, a farm-to-table tour in June, and a ghost bus tour scheduled to start in September.

Murphy started the process to establish the business in May 2012, but knew it would be a big project and wanted to start it right. He turned to the Larimer County Small Business Development Center (SBDC) in Fort Collins for guidance and discovered a whole lot more.

“The SBDC was an incredible resource and gave me an incredible head start,” said Murphy. “They provided education in accounting, marketing and human resources to help me get past the learning curve and start my business off on the right foot.”

In addition to education, the SBDC also provided Murphy with assistance in choosing the best form of legal entity, how to collect sales revenue, and how to successfully yet cost effectively promote the business.

“I was grateful the SBDC could provide people in the know to improve my success because there were surprising hurdles along the way, such as overcoming regulatory requirements,” said Murphy.

Overall Murphy enjoys knowing that he wakes up each day doing something he loves and making his dream a reality.

“Although it took an insane amount of time to get the ball rolling, it feels good to see this living thing take shape,” said Murphy.

As Magic Bus Tours grows, the business will continue to be local and promote local. Long-term plans for the company include creating field trips for the Poudre School District and establishing a Fort Collins Story Project, a library of local oral history designed to capture stories about Northern Colorado that have shaped people’s lives.

“My advice to others who want to start their own business is to do your homework and connect with the SBDC office,” said Murphy. “They help establish a strong foundation for your business to help ensure it will succeed.”

Magic Bus Tours offers excursions year round with the greatest number of tours offered during the summer months. Many of the tours depart from the Sports Authority parking lot on College Avenue. Private tours can also be arranged by contacting Magic Bus Tours. For additional information and to purchase tickets, visit www.themagicbustours.com.

Pateros Creek Brewery

When Steve Jones of Pateros Creek Brewery began the journey to turn his passion for brewing beer into a business, he may not have predicted just how long that trip might take. Much like a raft trip down Pateros Creek – an early name for the Cache la Poudre River – the route from concept to selling beer had a few obstacles in store. After trade marking a business name and announcing it, another local

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Java Raiz

Need a quick boost of healthy energy? Java Raiz can save your day. Made with organic Flame raisins grown in California and 100% Kona coffee from Hawaii, Java Raiz is a healthy treat you can take anywhere. The ingredients are simple, but extremely good for you. Organic Flame raisins are made from red grapes, which include more antioxidants than a typical (Thompson) raisin. Kona coffee beans are grown in volcanic soil, which provides many more

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Trailcraft Cycles

When their son Elijah was three, Ginger and Brett Rosenbauer put him on a bike and he took off like a rocket. Elijah just turned seven when he got his first “real” bike, and it turned out to be heavy, and needing modification. So, it was in the hot tub of their west Fort Collins home that Ginger, a stay at home mom and Brett, an executive at the Fort Collins bike manufacturer Niner, decided

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The Spruce House and More

Some entrepreneurs wear the label of ‘serial entrepreneur’ proudly, and Diane Muno is no exception. She spent 15 years in healthcare management as part owner of a Chicago business that was successfully sold. She began looking for a business to buy when she found The Spruce House in Estes Park. “It had a cozy feel, like Grandma’s house, along with good financials.” In 2010, she celebrated the grand opening of The Spruce House and The

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HomeCare of the Rockies

Sandi McCann of Longmont found that when she provided caregiving for her stepmother, she wanted the same kind of meaningful work in her professional life. Sandi had been a marketer for 27 years and was tired of the career, so she launched her own business. She and her younger sister, Maureen, who also desired a career change, started HomeCare of the Rockies, Inc., in April 2012. She is president and chief executive officer and a

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Rodeo News

Siri Steven has a passion for life, a desire to educate, and a work ethic and determination that have made Rodeo News the successful, nationally recognized magazine it is today. “This is the culmination of all of the things I have learned in 40 years.” Good friends, life circumstances, and hard work brought Rodeo News into her life, and she has devoted herself to its success completely. After getting her start working on the publication

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