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Success Stories

Trailcraft Cycles

When their son Elijah was three, Ginger and Brett Rosenbauer put him on a bike and he took off like a rocket.

Elijah just turned seven when he got his first “real” bike, and it turned out to be heavy, and needing modification. So, it was in the hot tub of their west Fort Collins home that Ginger, a stay at home mom and Brett, an executive at the Fort Collins bike manufacturer Niner, decided to start Trailcraft, a bike company devoted to small ones—kids, and now, small adults.

Coming up with an idea is one thing, putting together a business is another. Brett took on the task of researching:
“I have a pretty good pulse on the market, so I feel like we saw a trend, maybe three years before it was ready, and we launched at the prime time,” he said.

Ginger set about the work of learning how to run a business. As a MSW social worker, her education didn’t help much, but when Public Service Credit Union recommended she seek help at the SBDC, she was delighted.

“I needed help with the accounting piece, with inventory and cash flow analysis,” Ginger said.
And I got it with assistance from SBDC consultant Andrea (Grant). She’s been a great help.

“Andrea gave us a great set of spreadsheets that has had a profound effect—inventory management, cash flow analysis. This has been really helpful in going to the banks. It (made) us look really professional as a company to have all our ducks in a row. It’s meant we’ve been able to get good lending– which has been super important to us.”

“We did a first small run of 50 frames and parts. We launched two ways, on Kickstarter and our website with Rocket Jones.” Ginger added.

“I think both Ginger and I saw this as an opportunity to create our own business that will work with our family. We can take Fridays off and go camping together. At Niner I was the original Fort Collins employee. It was a lot of work—70-80-hour weeks, so I’ve got an understanding of what it takes to start a company from the beginning,” Brett said.

“The key is that we captured a market that was emerging,” said Ginger. “We were able to see, like Niner in the 29-inch wheels, that the market timing was just right when we launched with Trailcraft. Now, the market is really taking notice.

“We’ve gone from focusing solely on little kids to 9-14 year olds with our 27” bike and now an even bigger bike designed for smaller women.”

“We have fun playful bikes for anyone who’s under 5”6’,” Brett said.

What would the Rosenbauers recommend for budding entrepreneurs? Go to the SBDC, Ginger says. “It is so amazing to me the level of professional advice and it’s free, it just blows my mind.”

Clay’s Ace Hardware

In 2014, Tim and Julie Kenney purchased Clay’s Ace Hardware, a mainstay of south Fort Collins since the original owners, Jim and Lisa Clay, started the store in 1998. Tim and Julie felt the entrepreneurial call, but did not necessarily want to start their own business, so they began looking for businesses to purchase. Their focus rested on a brand that was recognizable, and an existing business that had a culture built around service to

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Equine Veterinary Services

Stephanie Brault’s passion is working with horses. Providing them with the highest quality veterinary care has been her profession since 1988. After more than 10 years of working in academic veterinary medicine at the University of California Davis and most recently at Colorado State University, Stephanie purchased a private veterinary business in July of this year. While Stephanie is an expert in the field of veterinary medicine, she had no business experience prior to purchasing

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Rain Boutique

Opening Rain Boutique, a shop featuring refreshingly wearable clothing with a sprinkling of unique gifts and housewares, took a lot of guidance. That was when Kristin Mouton turned to the Larimer County Small Business Development Center (SBDC) for practical advice. “My counselor at SBDC really kept me going and gave me a lot of reassurance, even after I had been turned down by two banks for a business loan,” said Mouton. Mouton started with an

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Colorado Coffee Company

Creating Community Through Coffee  Expanding a business during the difficulties that 2020 brought may seem impossible, but Colorado Coffee Company has managed to do that and more. The business has been a Northern Colorado staple for about 30 years, originally starting in the Foothills Mall in Fort Collins, but current owner Stacy Kliner has built a community around the established brand in the last five years as they’ve refocused in Loveland.  It was poised to be a great year

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Babette’s Feast Catering & Bakery

What’s a CPA working as a health-care administrator to do for a second career? Follow his passion. What’s a nurse practitioner to do in her off hours? Dream up cake creations. Rudy Burns’s passion is to feed people, and his wife, Angi, has a creative side. While living in Arkansas, Rudy attended the Arkansas Culinary School in Little Rock. They consulted with a Small Business Development Center, where they were counseled to stay away from

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The Pig & The Plow Farmstead Bakery

You may have read the popular Farming Fort Collins Blog turned online farm and ranch directory, turned e-zine, The Pig & The Plow: From the Field, but have you stopped by the Pig & Plow Bakery and met the woman behind it all?   Erica Glaze has been busy. After growing up in the fresh, local food scene of New England, she saw a need when she moved to this area back in 2003. “I worked

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